LUS (Love Ur Self) Curl-Activating Styling Gel for Hydrated Curls, Waves & Coils

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Curl Complexity Simplified: Forget the guesswork. Our simplified curl routines will help you achieve healthy, beautiful hair.

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Our Mission: To Embrace Your Uniqueness Our mission is simple: Encourage you to love and accept yourself, so your unique beauty can shine through. That's why our company name, LUS, stands for "Love Ur Self." Every time you see it, it's a reminder to love yourself a little more each day.

Quality over Quantity We believe in quality over quantity. That's why our core product line is a simple 3-step system: wash, condition, and all-in-one styler. If a product truly works, you shouldn't need countless hours and expensive products to look your best.

Honest, Transparent Curl Care We put a lot of love into developing our products. We're all about honesty and transparency, not trendy marketing. We carefully select powerful, effective ingredients that work, leaving out any harmful substances often found in beauty products.

Elevate Your Curl Routine Our Irish Sea Moss Gel pairs perfectly with our 3-Step System to give your curls extra definition, moisture, softness, and shine. Infused with Irish Sea Moss, Acai, Passion Fruit, and Rice Bran Oil, this medium-hold styling gel is curl-activating and helps repair and improve the look of damaged curls.

Defined, Long-lasting Curls Bring out the best in your natural waves, curls, kinks, and coils. Our Irish Sea Moss Gel is made for all curl types to help style and enhance your natural texture for soft, shiny, and extra-defined curls. No crunch, no flakes, no residue.

Clean, Vegan, and Cruelty-Free Our curly hair products are never tested on animals, and they're also gluten-free, so you can use them with confidence.

Love It, or It's On Us We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that caring for your curls is a journey, and we're here to help you bring out the best in your unique hair.

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